New Media… Bring it On!

by

Scott McGrewA lot has been made of the Internet’s threat to traditional media. Certainly, we in the television business have seen statistics about young people turning to the internet (and video games) instead of television.

For instance, this young woman has more viewers to her “newscast” shot on a home video camera than most any traditional TV newscast in the country. Dooce (may include frank content), a stay-at-home mom in Salt Lake City, has half as many daily readers as the San Jose Mercury News.

I’ve never been much worried about this “threat,” as I see our role as journalists to be content creators. Whether we deliver that content on television, over the Internet or over some other technology does not seem terribly relevant to me. Much as radio journalists like Edward R. Murrow adjusted to the new technology of television, we in television can adjust to the new technologies of the Internet. NBC has some neat initiatives ahead. It’s a great time to be in the business.

Scott McGrew
NBC11 Business & Tech Reporter

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