Gadget Friday: He’s iTeddy, the DMCA Violating Cuddly Bear!


Scott McGrew:
Scott McGrewSo rarely do I get to see a fuzzy toy that will, I suspect, attract the interest of sunglasses wearing federal agents and corporate lawyers.

I’ll get to that in a minute.

iTeddy is a cute as all get out stuffed animal with a media player in his tummy. Yes, I said tummy. One look at him and you can’t help but say tummy.

Parents can load songs, mp3’s, audio stories and whatnot on the bear through a USB connection to the computer. Then hand the bear over to the toddler and he or she has a cuddly friend who also sings songs.

It’s a big hit in the UK, where it was invented. Here is a British commercial about it.

So, it’s headed over here to the good ol’ USA. And that’s where it may run into a problem. The iTeddy includes software that allows you to copy DVD’s to your child’s toy. And why not? That would fun, to put a Barney DVD on the bear’s tummy.

The problem is in Hollywood’s view copying a DVD directly violates the Digital Millennium Copyright Act or DMCA. While no one seems to have objected to iTeddy yet, it may be because Hollywood hasn’t heard of iTeddy yet. Witness what happened to Real Networks when it tried to create software that did much the same thing.

Company website:
Price: $79 on

Scott McGrew
NBC Bay Area Business & Tech Reporter


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